Methologica captures the impact of design on human behaviour and how people use certain spaces.

By understanding how people use certain spaces, what they feel when they are in those spaces, and the resulting outcomes, we can identify what drives people to one space over another and reveal what is and is not working in the design and layout. This valuable insight offers the opportunity to confirm and refine design theories, enhance the end user experience, and optimize the built environment to achieve the most desirable outcomes.

Each Methologica team is assembled to match the specific needs of the project.

Each and every Methologica project is unique, they differ in size, scale and purpose. Methologica is a mobile lab featuring a dynamic composition of content experts, methodology specialists, communications strategists, field researchers and data analysts. Here are some of the people that you can find at Methologica.